Business Model Generation & Value Proposition Design
Business Model Generation
The global bestseller Business Model Generation: a handbook for visionairies, game changers, and challengers has been written by Alex Osterwalder and Yves Pigneur and produced by Patrick van der Pijl of Business Models Inc. in 2009. As we speak, 1 million copies of the book have been sold worldwide and the book has been translated into 30 different languages, including Chinese, Japanese, Korean, Russian, Spanish and even Mongolian – something unique for a business book. Business Model Generation has become a global phenomenon and an internationally adapted management tool.
The book and the Business Model Canvas
The book is an exceptional example of strategy and business design thinking, giving deep insights into the Business Model Canvas and the business model innovation method. It also provides a shared language and co-creative tool for describing, assessing, and changing business models. This visual way of working was new to the management world in 2009, and is now more and more applied universally.
The story behind the book
Patrick van der Pijl, CEO of Business Models Inc., approached Alexander Osterwalder in Spring 2008 after he read Alexander’s PhD research on business model innovation on the Internet. This resulted in the production of the book Business Model Generation. The team behind the book consisted of Alexander Osterwalder and Yves Pigneur (authors), Alan Smith (designer), Tim Clark (editor), and Patrick van der Pijl (producer). The book itself was also based on an innovative business model; co-created with 470 strategy practitioners from 45 countries, financed and produced independently of the traditional publishing industry. Traditional publishers only showed interest when sales of the book increased.
Refreshing strategy and business design thinking
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model, or craft a new one. It offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models. The book describes the Business Model Canvas, a strategic and visual management tool that allows organizations to describe, design, challenge, invent, and pivot their business models. It stimulates alternative approaches to business models and is more effective and challenging than lengthy business plans. The method is used by students, start-ups, entrepreneurs, strategists, innovation managers and CEOs worldwide. Alexander Osterwalder now runs masterclasses around the world about the Business Model Canvas, Patrick van der Pijl delivers strategy consultancy to organizations worldwide based on Business Model Generation.
Value Proposition Design
Alex Osterwalder published the sequence to Business Model Generation in Fall 2014: Value Proposition Design. The book describes one of the building blocks of the Business Model Canvas – the value proposition. How do you create products and services customers really want? How do you design a successful business model around it? And how do you test it in the market? Patrick van der Pijl was one of the pre-readers of the book and added cases studies of the international practice of Business Models Inc.