Maaike DoyerCFO / Strategy Designer Global
Maaike Doyer, Strategy Designer at Business Models Inc., supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and strategic visioning. She runs global projects, with a focus on Europe and the US. Maaike is very pragmatic and has a startup mindset.
Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations. She has extensive experience in the Technology Sector and Financial Services Industry, Sustainability and Marketing. Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshop about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She teaches at universities and MBA’s and is mentor of Startup Bootcamp. Maaike is Professor at the MBA in Design Strategy at the California College of the Arts.
Before Business Models Inc., Maaike was senior manager at PricewaterhouseCoopers and Arthur Andersen. Maaike speaks English and Dutch.
11-01-2017 Every day lots of Entrepreneurs visit Silicon Valley. They come here looking for inspiration, for funding, finding new customers and they maybe even wanting to start their business in the Valley. Over the years I have met a lot of...READ MORE
30-09-2016 Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs. During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are...READ MORE
14-09-2016 We are all witnesses of one the biggest industry disruptions of our time. The music industry is falling apart: the businesses built around fame and record sales are dying a slow and painful death. Nielsen’s mid-year US music report from...READ MORE
14-09-2016 Since the publication of Business Model Generation in 2010, the Business Model Canvas (BMC) has spread like wildfire throughout the business community. No matter where you go, if you’re near business people, business students, intrapreneurs and entrepreneurs, you’re bound to...
- Business Design,
- business model canvas,
- Business Model Innovation,
- business transactions,
- financial assumptions,
- financial modeling,
- golden triangle,
- investment need,
- market share,
- market size,
- show me the money
05-05-2016 It is one thing to prescribe the remedy, but it is something else to administer the cure. We use design tools to help clients navigate strategy and articulate value propositions – but we apply this stuff to ourselves all the...READ MORE