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3 Steps To Understand Your Customers (And WIN!)

 3 Steps To Understand Your Customers (And WIN!)

All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation. For as much as human-centered design and customer development...

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Breaking Down the Context of the 2016 US Elections

 Breaking Down the Context of the 2016 US Elections

“It’s so much easier to suggest solutions when you don’t know too much about the problem.” ~Malcolm Forbes For as much as we’ve all probably been immersed in what’s going on with the 2016 US elections, sometimes it’s difficult to see the forest through the trees....

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With the right team, anything is possible

 With the right team, anything is possible

Babe Ruth the famous American baseball player, once said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” The same can be said about...

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Design Should Be At The Core Of Everything

 Design Should Be At The Core Of Everything

When your book is number one and it hasn’t even hit the stores, you know you’re doing something right. I interviewed the designers of “Design A Better Business” to understand what their secret is. And believe it or not… It’s design. Maarten, wearing custom made shoes,...

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How A Great Vision Brings You To The Moon

 How A Great Vision Brings You To The Moon

What drives business model innovation at leading companies such as AirBnB or Alibaba? Is it better ideas, more resources, smarter people, more advanced technology, or a better network? All of these things are important, but there is another, more powerful artefact that drives innovation...

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How to ask the right questions

 How to ask the right questions

Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs. During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are assumed value propositions. Now we are at...

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A hundred-day race

 A hundred-day race

Imagine yourself wanting to write a book and your publisher tells you that you can, but it should be finished by next month. What do you do? It happened to Patrick van der Pijl, the Dutch CEO of international Strategy & Design Bureau Business Models Inc., when he and his team...

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Comfortably stuck? Be a rebel!

 Comfortably stuck? Be a rebel!

So you have a nice job. Challenging work. Great colleagues. Good salary. You can combine your private and working life quite ok. You have development opportunities. Moving up. You are a CEO, head of marketing, consultant, entrepreneur, anything. And still… You kind of feel that...

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Interview Lisa K. Solomon & Design a Better Business

 Interview Lisa K. Solomon & Design a Better Business

A great interview with Lisa Kay Solomon about Design a Better Business: New Tools, Skills, and Mindset for Strategy & Innovation. Practice this trailer and you’ll do a kick ass job! Would you like to know how you can apply Design Thinking in your way of working? Contact...

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Business Savvy Creatives – A Revolution in the Music Industry

 Business Savvy Creatives – A Revolution in the Music Industry

We are all witnesses of one the biggest industry disruptions of our time. The music industry is falling apart: the businesses built around fame and record sales are dying a slow and painful death. Nielsen’s mid-year US music report from 2014 already showed 15% percent drop in album...

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Business Savvy Creatives – A Revolution in the Music Industry