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What we do

  We are an international strategy & design company that helps corporate organizations, entrepreneurs and startups innovate their business model and design a strategy for the future through co-creation and visualization. Founded in 2009 by Patrick van der Pijl, author of Design a Better Business and producer of the worldwide bestseller Business Model Generation.
  •  not a traditional consultancy

    not a traditional consultancy

    We are Strategy Designers and Creative Designers with a background in innovation, strategy and change management. We combine business and design in a new business model for consultancy.

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  •  Clients

    Clients

    Meet the clients that we help to corporate organizations, entrepreneurs and startups innovate their business model and design a strategy for the future through co-creation and visualization.

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  •  BOOK: BUSINESS MODEL GENERATION

    BOOK: BUSINESS MODEL GENERATION

    Worldwide bestseller Business Model Generation: a handbook for visionairies, game changers, and challengers, written by Alex Osterwalder, produced by Patrick van der Pijl. 1 million copies sold.

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  • from our blog

      3 Steps To Understand Your Customers (And WIN!) 3 Steps To Understand Your Customers (And WIN!)

    All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation....

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  • Client Case

      BUSINESS MODEL CHALLENGE Toyota Financial Services

    The method of Business Models Inc. provides you a roadmap to unlock solutions that are literally in the room. It’s a step-by-step guide to creating intense engagement and encourages diverse and unique points of view. This leads to

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OUR TEAM Patrick

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Patrick

OUR TEAM Maaike

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Maaike

OUR TEAM Lisa

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Lisa

OUR TEAM Justin

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Justin

OUR TEAM Franzi

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Franzi

OUR TEAM Marc

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Marc

OUR TEAM Matthew

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Matthew

OUR TEAM Carl

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Carl

OUR TEAM Leslie

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Leslie

OUR TEAM Erik

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Erik

OUR TEAM Maarten

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Maarten

OUR TEAM Marije

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Marije

OUR TEAM Eefje

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Eefje

OUR TEAM Michael

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Michael

OUR TEAM Steve

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Steve

OUR TEAM Doug

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Doug

OUR TEAM Baran

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Baran

OUR TEAM YOU?

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YOU?
   

About Business Models Inc.

Business Models Inc. is an international strategy & design company. We help (corporate) organizations, entrepreneurs and startups innovate their business model and design a strategy for the future. Our approach is innovative, visual, refreshing, and includes design thinking techniques and co-creation. Everything is focused on delivering concrete results in order to accelerate growth and achieve sustainable and future success for organizations.

Patrick van der Pijl, CEO and founder of Business Models Inc., author of Design a Better Business and producer of the global bestseller Business Model Generation, written by Alexander Osterwalder and Yves Pigneur in 2009. With our network of international partners, we help organizations worldwide design and innovate their business model, using the Business Model Canvas and other visual templates. Our team has a passion for identifying growth opportunities for organizations.

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